This year we had our largest fundraising opportunity ever. The Holiday Trailblazers, a group of donors, challenged us to raise $86,000 by December 31, which they would match. We reached out to members to help us raise the money by making a donation. The campaign started off strong, slowed gradually, and then we sent out our last reminder on December 27, just $16,000 away from our goal, and blew past the finish line within hours!
.jpg)
2012 Holiday Campaign Figures:
- Total match available: $86,000
- Total amount raised to meet match: $147,448.35
- Total amount raised including match: $233,448.35
Only with the support of our members can Adventure Cycling offer the best bicycle-travel magazine, the best cycling maps, the most affordable guided tours, and the most expert bicycle-travel advice available. Because of our members, we continue to grow our resources and our influence, exposing more people to the magic of bicycle travel.
Thank you for all your support and thank you to our Holiday Trailblazers for challenging us!
Visit our website to learn more about our work in 2012 and our goals for 2013. Visit us on Facebook and help spread the word!
Here?s to great cycling in 2013.
Illustrations by Luke McDonnell
--
SUPPORT ADVENTURE CYCLING is written by Amanda Lipsey, development director for Adventure Cycling Association.
Source: http://blog.adventurecycling.org/2013/01/2012-holiday-campaign-update.html
No comments:
Post a Comment