The new studies support similar reports from Wisconsin, Pennsylvania and elsewhere that bicyclists are capable of opening their wallets and spreading around some cash, sometimes at a jaw-dropping rate.
The Iowa report finds that recreational bicycling creates nearly $365 million in direct or indirect economic benefit to the state; $1 million a day. Bicycle commuting adds another $54 million a year.
In Boulder ...
Source: http://www.bikingbis.com/blog/_archives/2012/1/27/4986303.html
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